Our Story

We sold a 7-figure tech firm servicing clients like Adidas and Burberry, then adapted the same system that generated $1.7M in year one for accounting firms because we've experienced firsthand the value accounting firms deliver.

Our Mission

AccountGroove is the only AI Lead-to-Paid Software™ built exclusively for accounting firms. 300+ firms have used it to 4x their average contract value and cut lead-to-paid timelines to under 24 hours.

Built by founders who know the value of your firm's services.

When Irene and Matt sold their technology firm, their accountant and bookkeeper were pivotal to closing the deal. They saw firsthand the value accountants create, and how rarely firms are set up to market, price and sell that value effectively.

Irene and Matt generated $1.7M in service revenue in year one using this exact system, now it's powered by AI. Drawing on a background servicing global brands like Adidas and Burberry win on marketing and consumer behavior, they built AccountGroove to give every accounting firm the same edge.

Our core values

Giving Back

After our accountant helped us exit our 7-figure tech firm, we built AccountGroove so firms win better clients and charge for their value.

Lead-to-Paid for Firms

We bring marketing and sales strategies from global brands like Adidas and Burberry to accounting firms, so SMBs can win too.

AI Geared to Firms

AccountGroove has helped 300+ firms increase average contract value by 4x and cut lead-to-paid timelines to under 24 hours.

The system that generated $1.7M in 1yr., built for your firm.

Irene and Matt didn't build AccountGroove from theory. They used it themselves to generate $1.7M in year one. Every feature, from AI proposals to automated lead routing, came from what actually worked. Now it's available to every accounting firm ready to stop undercharging and start scaling.

Customer reviews

Trusted by 300+ accounting firms scaling faster

4.9

from 2500+ founders

"It’s rare to find a platform that actually cares about your growth and keeps you supported every step of the way."
Leyla Kafie, CPA
Kafie Consulting LLC
"On my very first proposal, I confidently upsold a premium tier. The mindset shift around pricing has been a game-changer."
Samantha Musser, CPA
Owner, Chime CPA
"AccountGroove put everything from CRM, proposal to billing under one roof. What used to take hours now takes minutes."
Max Emory
Time Capital Bookkeeping & CFO Solutions

"On my very first proposal, I confidently upsold a premium tier. The mindset shift around pricing has been a game-changer."
Samantha Musser, CPA
Owner, Chime CPA
"It’s rare to find a platform that actually cares about your growth and keeps you supported every step of the way."
Leyla Kafie, CPA
Kafie Consulting LLC
"AccountGroove put everything from CRM, proposal to billing under one roof. What used to take hours now takes minutes."
Max Emory
Time Capital Bookkeeping & CFO Solutions

"Sending contracts and proposals is so much easier. The team was helpful as I navigated this big change."

Danya Marhamo, CPA, MSA

Tax Specialist, Marhamo Tax Advisor

"AccountGroove put everything from CRM, proposal to billing under one roof. What used to take hours now takes minutes."

Max Emory

Time Capital Bookkeeping & CFO Solutions

"It’s rare to find a platform that actually cares about your growth and keeps you supported every step of the way."

Leyla Kafie, CPA

Kafie Consulting LLC

"On my very first proposal, I confidently upsold a premium tier. The mindset shift around pricing has been a game-changer."

Samantha Musser, CPA

Owner, Chime CPA

"Thanks to AccountGroove, I now sell my services at 3.5x what I used to charge. I should have made this change years ago."

Jake Koontz, CPA

New Age Business Solutions

"Migrated over +1000 clients fast, and I don't need a PHD in AccountGroove to know how to use the system."

Anthony Velocci, CPA

JVA Accountants & Advisors LLC

"AccountGroove helped me package premium offers, streamline my pipeline, and increase my contract value 4x."

Albert Ramos

Founder & Fraction CFO, Stratego

"AccountGroove is the first sales and marketing system built exclusively for accountants who want to scale advisory revenue."

Heather Proctor, CPA

Avondale Advisory

"Integrated seamlessly into my entire techstack from lead-to-paid to my practice management system."

Deziree Bautista, CPA

Bautista CPA Group

"Sending contracts and proposals is so much easier. The team was helpful as I navigated this big change."
Danya Marhamo, CPA, MSA
Tax Specialist, Marhamo Tax Advisor
"Integrated seamlessly into my entire techstack from lead-to-paid to my practice management system."
Deziree Bautista, CPA
Bautista CPA Group
"Thanks to AccountGroove, I now sell my services at 3.5x what I used to charge. I should have made this change years ago."
Jake Koontz CPA
New Age Business Solutions

"Integrated seamlessly into my entire techstack from lead-to-paid to my practice management system."
Deziree Bautista, CPA
Bautista CPA Group
"Thanks to AccountGroove, I now sell my services at 3.5x what I used to charge. I should have made this change years ago."
Jake Koontz CPA
New Age Business Solutions
"Migrated over +1000 clients fast, and I don't need a PHD in AccountGroove to know how to use the system."
Anthony Velocci, CPA
JVA Accountants & Advisors LLC

"Migrated over +1000 clients fast, and I don't need a PHD in AccountGroove to know how to use the system."
Anthony Velocci, CPA
JVA Accountants & Advisors LLC
"AccountGroove helped me package premium offers, streamline my pipeline, and increase my contract value 4x."
Albert Ramos
Founder & Fraction CFO, Stratego
"AccountGroove is the first sales and marketing system built exclusively for accountants who want to scale advisory revenue."
Heather Proctor, CPA
Avondale Advisory

"Migrated over +1000 clients fast, and I don't need a PHD in AccountGroove to know how to use the system."
Anthony Velocci, CPA
JVA Accountants & Advisors LLC
"AccountGroove helped me package premium offers, streamline my pipeline, and increase my contract value 4x."
Albert Ramos
Founder & Fraction CFO, Stratego
"AccountGroove is the first sales and marketing system built exclusively for accountants who want to scale advisory revenue."
Heather Proctor, CPA
Avondale Advisory

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The minds behind AccountGroove

Founders with a track record in marketing, technology, and building businesses that scale.

Irene-Marie Seelig Pril

CEO & Co-Founder

Matt Pril

CTO & Co-Founder

Shane Seelig

CFO

Francisco Giancarelli

Head of AI

Franco Carrara

Head of Development

Emilia Martinez

Lead UI/UX Designer

Agustín Barragán

Product Manager

Miguel Poleo

Head of Automation

Jader Brito

Technical Support

Alvaro Coronel

Onboarding Specialist

Anna Addoms

Media Buyer

Frequently Asked Questions

Get answers to common questions here

What is AccountGroove and how does it help accounting firms grow?

AccountGroove is an all-in-one lead-to-paid platform built specifically for accounting firms. It combines lead capture, AI-powered nurturing, proposals with smart pricing, and automated billing into one system — so firms can attract premium clients, close higher-fee engagements, and get paid faster without juggling multiple tools.

How quickly can my accounting firm get started with AccountGroove?

Does AccountGroove replace my CRM, proposal software, and billing tools?

What size accounting firm is AccountGroove built for?

What is AccountGroove and how does it help accounting firms grow?

How quickly can my accounting firm get started with AccountGroove?

Does AccountGroove replace my CRM, proposal software, and billing tools?

What size accounting firm is AccountGroove built for?